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YOUR BRAND IS WHAT OTHERS SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM.

Jeff Bezos

VISION

Perhaps the most critical component of your brand is your company vision: What is the purpose of your business – above and beyond generating profit? 

EMOTION

One of the most difficult, yet critical, components of your brand is emotion. How both current and potential customers, or even the general public, feel about your company and your identity.

CONSISTENCY

Remaining consistent is essential to build a strong brand image. Ask yourself this simple question: Is this [product/image/tweet/etc] relatable to my brand, its vision and the image we are building?

PERCEPTION

In spite of all your best efforts as a company to mold your brand identity to a particular shape, it is critical to understand that ultimately it is consumers who decide how your brand is seen.

your

brand

DON'T FORGET ABOUT YOUR BRAND VOICE!

The personality of your Brand is communicated through your speech habits.

Happy? Professional? Maybe Sarcastic?

Deciding this early will help you stay consistent + create personality that your customer can relate to.  

Tip:  when writing those emails or insta posts, try to ask yourself:
"is it ME or my BUSINESS speaking?"

 

HERE'S A FEW

TIPS

Associate yourself with strong brands

DON'T GO OVERBOARD WITH FONTS

INSTEAD

USE VARIANTS

Build your online platform.

USE them + BE social

BE CONSISTANT

be sure to continue your branding into your

graphic design plans